Over recent years the choice of car care products offered at retail has grown significantly. However, the continual introduction of short-term fashion products into an already over-populated category has caused some consumer confusion. A1 Motor Stores recognised the opportunity to introduce a refreshing, uncomplicated alternative, a concise programme bringing clarity to the confused consumer.

Developed with 40 years' experience in the car care sector, every possible method of manufacture was evaluated, as was the use of a new generation of raw materials. As a result, we believe the manufacturing process and materials used have created a truly high performance product that delivers its promise.

To ensure maximum performance, product was evaluated and tested by members of the prestigious Rolls-Royce Enthusiasts' Club. The Club members are demanding and set a very high standard for products used on some of the world's most beautiful and expensive motorcars. Products were developed and refined based on feedback for Club members.

The final product is now used by members, many of whom have won Concours events as a result.